Great design is built through research, ideation, iteration, and implementation.
"Process" takes you behind the scenes of our key projects, revealing the journey from concept to execution. Each story highlights a unique theme, demonstrating how design challenges are solved and ideas are transformed into award-winning products.
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Design DNA:
Building the Desk And
Floor Lamp Identity
PDLS strategy establishes a cohesive design system that not only reflects the brand's core values but also fosters an emotional connection with users. It ensures differentiation in the market by aligning design elements with stakeholder insights.
Philips Sonicare transforms daily brushing into an engaging experience with its integrated TFT screen and animated icons. This creates an emotional bond between users and their oral care routine, making brushing more intuitive and rewarding.
Through user research, including boutique observations and staff interviews, we identified key moments to promote Cartier's value-added services. This article explores how user research enhanced Cartier's retail experience.
Design is more than just form—it’s a strategic tool for defining value. In this project, design played a crucial role in shaping the premium desk lamp’s value proposition, helping stakeholders analyze user needs and create a truly differentiated offering.
Philips Lumea 5000 series has been optimized for Asian female users by analyzing the experience flow to improve comfort, convenience, and effectiveness. Every detail enhances the IPL hair removal journey, ensuring a seamless and efficient experience.
Exploring how Virtual Reality enhances the VBL strategy for large-scale C-arm devices, we delves into the design evolution of Cios Solo—leveraging VR to refine usability, optimize ergonomics, and improve the medical workflow.
Philips F9 Floor Lamp is the result of continuous testing and iteration. Through user feedback and iterative design, ensuring both its hardware and app was polished to create an award-winning product that meets real user needs.
This article explores how Sonicare 3900 Series was meticulously crafted to transform a daily routine into a luxurious experience. Focusing on the subtle details, every element was designed to elevate the brushing ritual for the modern woman.
Curlease delves into the power of experimentation in design—where prototyping, experimenting and testing refine ideas into thoughtful, user-centered solutions that balance form and function.