Brand / Philips
Category / Personal Care Electronics
Year / 2022
Project Status / Launched
Designer / Kevin Leung   (Lead Product, CMF Designer) 
                   Zora Chen      (Lead UXUI Designer) 
                        Elisa Yao        (Lead Communication Designer) 

Brushing isn’t just about cleaning teeth—it’s about nurturing gum health.
Sonicare DiamondClean Essential elevates daily oral care by addressing two common pain points: excessive pressure and insufficient brushing time, both of which can lead to gum issues over time.

To help users develop healthier brushing habits, the toothbrush integrates a TFT screen with animated icons that provide real-time feedback and encouragement. A smile icon appears as a reward when users brush for the recommended time, reinforcing positive behavior. Additionally, a pressure-sensing system with a dot-pattern LED indicator lights up orange when excessive pressure is applied, protecting the gums from overbrushing.

In terms of design, the form factor of the handle was crafted to express the brand's value—modern, caring and professional, ensuring both comfort and elegance. CMF were meticulously chosen to create a premium feel, while the coating for the lens and lacquering with lasered patterns were developed to allow the LED light to pass through seamlessly, providing intuitive visual feedback.

By combining smart digital interaction, intuitive feedback, and a thoughtfully designed form, the Sonicare DiamondClean Essential ensures a gentler, more effective brushing experience, making gum care an effortless part of everyday routines.