Brand / Native Union
Category / Softgoods Accessories
Year / 2019
Project Status / Launched
Designer / Kevin Leung       (Lead Product, CMF Designer) 
                   Fabien Nauroy   (Design Director) 
                   Lorraine Mak      (Communication Designer) 
                   Britney Lam       (Communication Designer) 

Stow is a series designed for the modern traveler, offering a convenient and stylish solution for organizing and carrying tech accessories. The collection includes an on-the-go organizer and a MacBook sleeve, both crafted to keep items neat, secure, and easy to access. The on-the-go organizer is a softgoods accessory designed to store tech essentials such as cables, chargers, power banks, and other small items.

Its core concept is flexibility: the storage compartments are designed to adapt to different sizes of items. Whether it's a slim cable or a bulky charger, the organizer’s elastic-texture material ensures a secure fit, holding each item firmly in place during transport. The elastic material stretches to accommodate larger items while maintaining its shape and organization. When opened, the organizer reveals a clean, orderly interior. The microfiber lining and soft padding, combined with a diagonal quilting pattern (inspired by sofa upholstery), further enhance the premium feel and durability.

The same material philosophy extends to the MacBook sleeve, which provides a sleek and protective way to carry your laptop while maintaining the collection’s minimalist aesthetic.

The Stow Collection was also selected as a featured item in Apple Stores, recognizing its blend of functionality, style, and innovative design.