Brand / Philips
Category / Personal Care Electronics
Year / 2022
Project Status / Launched
Designer / Kevin Leung   (Lead Product and CMF Designer) 
                   Kevin Tian      (Brush Head & Bristle Designer) 
                   Elisa Yao        (Lead Communication Designer) 
                   

Philips Sonicare Series 3900 was thoughtfully redesigned to cater to the unique needs of Chinese women, offering a combination of refined elegance and self-care rituals.

The product enhances the experience of gum massage, transforming an ordinary routine into a soothing, spa-like moment. The revised brush head is crafted with softer bristles on the outer edges, designed to gently massage the gums, while firmer bristles on the inner side deliver a thorough clean. The addition of a vibrational massage mode with a dynamic frequency change ensures different sensations in the first and last minute of the brushing cycle, providing a personalized and relaxing massage-like experience.

To complement the elevated experience, a premium travel case was developed with functional elegance in mind. Inspired by a woman's luxurious wallet, the case offers a ritualistic opening experience. A metal strip on the exterior allows for easy opening, while the interior is carefully structured to securely hold the handle and brush head, ensuring convenience while maintaining a sense of sophistication. Philips Sonicare 3900 Series marries the dual goals of refined personal care and elevated convenience, offering a complete oral care experience that nurtures not only the teeth but the soul as well.