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Hair-Dryer-8000-series-Flame_CO_MIP_1_MIP KO Rose Champ_RGB_16x9_V0.tif

Series 8000
Hairdryer

Brand / Philips
Category / Beauty Electronics
Year / 2022
Project Status / Launched
Designer / Kevin Leung   
(Lead Product, CMF, UXUI Designer)
                   Jue Wang       (CMF Designer)

Philips Series 8000 Hairdryer was developed to address Philips' declining market share in the hairdryer segment, as the brand lacked a high-speed motor model. To compete, Philips introduced its first brushless high-speed motor hairdryer, designed for young white-collar and middle-class women with carefully curated CMF options to match local preferences.

The design inherits the iconic mid-range Philips hairdryer language, emphasizing ion technology on the front cap and featuring circular hole patterns on the air inlet and outlet to convey a sense of both care and high performance.

A distinctive detail is the magnet ring for nozzle attachments, seamlessly integrated as a visible element and finished in a one-tone-darker plated color, subtly highlighting its functionality.

LED screen user interface at the back enhances usability, with a refined user flow that simplifies transitions between custom and preset settings. Additionally, color ring indicators intuitively represent air temperature, ensuring a seamless and user-friendly styling experience.

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